Campaign analytics explained
Every metric on the campaign dashboard.
Analytics & CRM5 steps
- 01Open a campaign → Analytics.
- 02Core: Sent, Delivered, Opens (if tracked), Replies, Interested, Bounced.
- 03Reply rate = replies ÷ delivered; benchmark 3–8% for cold email.
- 04Per-step breakdown shows which email in the sequence earns replies.
- 05Date-range compare shows week-over-week movement.
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