Landing in spam: recovery playbook
A structured way back to the inbox.
Deliverability5 steps
- 01Pause campaigns on the affected mailboxes immediately.
- 02Verify DNS is all-green; fix anything broken.
- 03Run warmup-only for 2–3 weeks until health is 95%+.
- 04Cut volume to half of pre-incident levels on restart, plain-text only.
- 05Rewrite the copy that was sending when placement dropped.
Was this article helpful?