A/B testing variants
Test subject lines and bodies to find what converts.
Campaigns: Sequences5 steps
- 01In a sequence step click + Variant.
- 02Write up to 5 variants (A–E); leads are split evenly.
- 03Let each variant reach 100+ sends before judging.
- 04Compare reply rate per variant in Analytics and pause the losers.
- 05Optional: enable Auto-optimize to shift traffic to the winner automatically.
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