Knowledge Base/Campaigns: Sequences/Variables & personalization fields
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Variables & personalization fields

Merge lead data into every email.

Campaigns: Sequences5 steps
  1. 01Type {{ in the editor to open the variable picker.
  2. 02Standard variables: {{first_name}}, {{company}}, {{title}}, {{city}}.
  3. 03Set a fallback: {{first_name|there}}.
  4. 04Any CSV column you import becomes a custom variable automatically.
  5. 05Preview with real lead data before launching.

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