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Deliverability

6 articles

Deliverability fundamentals for cold email

Deliverability is whether your email reaches the primary inbox rather than spam or nowhere at all. For cold email it is the single biggest lever on results: a campaign with 40% inbox placement need…

Spam-trigger words and copy checks

Spam filters score the words, formatting and structure of your email as well as its sender. The sequence editor in OutreachFox has a Spam Words button that flags risky phrases in a step before you …

Blacklist monitoring: how to check and delist a domain or IP

A blacklist (blocklist, DNSBL) is a public list of domains or IP addresses reported for sending spam. Receiving servers query these lists and reject or junk mail from anything listed. A listing can…

Inbox placement testing

An inbox placement test sends a real campaign email to a set of mailboxes you control across Gmail, Outlook and other providers, then records where it landed: primary inbox, promotions, spam, or no…

Global blocklist: exclude domains and emails from all campaigns

The global blocklist is a workspace-wide list of email addresses and domains that OutreachFox will never send to, in any campaign, now or later. Use it for unsubscribes, existing customers, competi…

Landing in spam? The recovery playbook

Replies stopped, warm-up spam placement jumped, or a seed test came back in the junk folder. This playbook takes you from "something is wrong" to a diagnosis and back to sending, in order. Do not s…

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