15 articles
This article covers the first half of launching an email campaign in OutreachFox: creating the campaign, choosing the channel type and writing the subject and body of your first email. Personalisat…
Once your subject and body are written, use the editor tools to personalise the email, remove spam triggers and check how it renders before you save. This is the second half of launching your first…
Variables are placeholders that OutreachFox fills in per recipient when the email is sent. You can insert them in the subject line and in the body. There are three groups: lead fields (from your co…
Spintext lets you give OutreachFox several alternatives for a phrase. Each send picks one at random, so the emails leaving your mailboxes are not word-for-word copies of each other. Mailbox provide…
A sequence with follow-ups gets several times more replies than a single email. This article shows how to add steps to an existing email campaign and set the wait time between them.
Variants let you send two or more versions of the same step and compare which gets more replies. OutreachFox rotates variants across contacts in that step; you keep the winner and drop the rest.
By default OutreachFox sends HTML emails. Turning on Send emails in plain text strips the HTML wrapper so the message is delivered as plain text only. Plain text emails look like a normal one-to-on…
An unsubscribe link at the bottom of your emails lets recipients opt out with one click instead of marking you as spam. OutreachFox adds the link automatically when Include Unsubscribe Message is o…
The unsubscribe header adds a List-Unsubscribe header to each email. Gmail, Yahoo and Outlook read it and show an Unsubscribe button next to the sender name at the top of the message, separate from…
Custom variables are lead fields you define yourself: anything beyond the standard first name, last name, company, title and email. Typical examples are a one-line personalised opener, a pain point…
Once a sequence works, you will want to run it again for a new list, a new region or a new sender set without rebuilding every step, delay and variant. This article shows how to save a sequence as …
Each follow-up step in a sequence can either reply to the previous email (same thread, subject shown as "Re: …") or go out as a fresh email with its own subject line. Both are valid; they suit diff…
A reply ends the main sequence for that contact, but not every reply is a meeting. "Not now, try me in Q1", "wrong person, talk to Priya" and "send me more info" each deserve a different next messa…
Cold email is judged by spam filters that have never seen your domain before. Every image, tracked link and attachment adds weight that a plain one-to-one email would not carry. This article explai…
The preheader is the snippet of text an inbox shows after the subject line. In cold email it is simply the first line of your body, so what you write first decides whether the email gets opened. A …