Spintext: randomise phrases so no two emails are identical
Spintext lets you give OutreachFox several alternatives for a phrase. Each send picks one at random, so the emails leaving your mailboxes are not word-for-word copies of each other. Mailbox provide…
Spintext lets you give OutreachFox several alternatives for a phrase. Each send picks one at random, so the emails leaving your mailboxes are not word-for-word copies of each other. Mailbox providers score identical bulk copy as a spam signal; spintext, together with variables, keeps each message unique.
Steps
- Open the campaign, select the step and place the cursor in the body (or subject) where you want the randomised phrase.
- Click Spintext in the editor toolbar and enter your alternatives, for example a greeting with three options: "Hi", "Hello", "Hey".
- Repeat for one or two other phrases in the email, such as the opener sentence or the sign-off.
- Check that both your variables and your spintext blocks are in place, then click Preview to see a rendered version. Preview several times to confirm different alternatives are chosen.
- Click Save.
What you see afterwards: spintext blocks show in the editor as a highlighted group. At send time each recipient receives one of the alternatives.
Tips
- Two to four alternatives per block is enough. Spinning every sentence makes copy hard to read and to maintain.
- Spin low-risk phrases: greetings, sign-offs, transition sentences. Do not spin the value proposition or the call to action, or you cannot tell which version worked.
- Alternatives should be the same length and tone so the email still reads naturally whichever one is chosen.
- Spintext is different from A/B variants. Spintext randomises inside one variant; variants are separate emails whose results you compare.
Troubleshooting
- Preview always shows the same alternative — preview picks at random; try again several times. If it never changes, the block was not saved as spintext (plain text with braces is not parsed).
- Odd spacing around the spun phrase — put spaces outside the spintext block, not inside each alternative.
Related articles
- Personalisation variables: lead, sender and context fields
- A/B test with multiple email variants
- Personalise, check spam words and preview before you save
- Send emails as plain te
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More in Campaigns: Sequences
Create an email campaign and write your first email→Personalise, check spam words and preview before you save→Personalisation variables: lead, sender and context fields→Add follow-up steps and delays to an email sequence→A/B test with multiple email variants→Send emails as plain text→Add an unsubscribe link to your emails→Enable the unsubscribe header (one-click List-Unsubscribe)→Custom variables and updating them mid-campaign→Sequence templates: save and reuse sequences→Follow-ups in the same thread vs a new thread→Subsequences: branch on reply intent→Images, GIFs and video links in cold emails (and why to avoid attachments)→Preheader text and test sends→