Create an email campaign and write your first email
This article covers the first half of launching an email campaign in OutreachFox: creating the campaign, choosing the channel type and writing the subject and body of your first email. Personalisat…
This article covers the first half of launching an email campaign in OutreachFox: creating the campaign, choosing the channel type and writing the subject and body of your first email. Personalisation, spam-word checks and preview are covered in the next article.
Prerequisites
- At least one connected mailbox (Mailbox → Connect Mailbox, or Import from Icemail).
- A list of contacts, or a CSV ready to upload.
Steps
- Log in to your OutreachFox account. You land on the dashboard.
- Click Create Campaign.
- Enter a name for your campaign. Use something you will recognise later, for example the audience and month.
- Select the channel type. You have three options: Email Outreach, LinkedIn Outreach and Multi Channel Outreach. Choose Email Outreach and click Continue.
- On the sequence screen, click Start with Email. This creates step 1 of your sequence.
- Click into the editor and type your email body. Add your email subject in the subject field above the body.
What you see afterwards: step 1 shows in the left-hand sequence panel with variant A. The editor toolbar shows Variables, Spintext, Spam Words and Preview. Continue with Personalise, check spam words and preview before you save.
Tips
- Keep the first email under 120 words and the subject under 6 words. Short, plain emails get more replies and fewer spam flags.
- Write in plain text style: no images, no heavy formatting, one link at most.
- Ask one clear question at the end. Do not include a calendar link in email 1.
- Name campaigns consistently (for example SaaS-CTO-Sep26-v1) so reporting stays readable when you have dozens of campaigns.
Troubleshooting
- Continue is greyed out — the campaign name is empty or no channel type is selected.
- You cannot find Create Campaign — click Campaigns in the left nav; the button is at the top of the campaign list.
Related articles
- Personalise, check spam words and preview before you save
- Add follow-up steps and delays to an email sequence
- A/B test with multiple email variants
- Upload contacts to OutreachFox
- Checklist before launching yo
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More in Campaigns: Sequences
Personalise, check spam words and preview before you save→Personalisation variables: lead, sender and context fields→Spintext: randomise phrases so no two emails are identical→Add follow-up steps and delays to an email sequence→A/B test with multiple email variants→Send emails as plain text→Add an unsubscribe link to your emails→Enable the unsubscribe header (one-click List-Unsubscribe)→Custom variables and updating them mid-campaign→Sequence templates: save and reuse sequences→Follow-ups in the same thread vs a new thread→Subsequences: branch on reply intent→Images, GIFs and video links in cold emails (and why to avoid attachments)→Preheader text and test sends→