Send emails as plain text

By default OutreachFox sends HTML emails. Turning on Send emails in plain text strips the HTML wrapper so the message is delivered as plain text only. Plain text emails look like a normal one-to-one email, render the same in every client, and carry fewer of the signals spam filters associate with marketing mail.

Steps

1. Create a new campaign or pick an existing one from the Campaigns list. The steps are the same either way.

1. Click Edit Campaign on the chosen campaign.

1. Go to Settings within the campaign.

1. Scroll down and click Show Advanced Configurations.

1. Find Send emails in plain text and enable it.

1. Confirm the toggle is on, then save (for a live campaign, click Resume Campaign).

What you see afterwards: all emails in this campaign are sent as plain text. Bold, links with custom anchor text, images and HTML signatures are not rendered; a link shows as its full URL.

Tips

• Plain text is the recommended setting for cold outreach. Use HTML only when you genuinely need formatting.
• Open tracking relies on an invisible image, so open rates are not available in plain text mode. Judge by replies instead.
• Write links as bare URLs in the copy so they read naturally in plain text.
• If your signature is HTML (logo, coloured text), set a plain text version under Mailbox → Settings → Edit signature before enabling this.

Troubleshooting

• Signature looks broken — the HTML signature is being flattened. Replace it with a text-only signature.
• Setting does not stick — you must click Resume Campaign (or Save) after toggling; leaving the page discards the change.

Related articles

• Add an unsubscribe link to your emails
• Images, GIFs and video links in cold emails
• Add a signature to a mailbox
• Set up a custom t