Add email steps and variants to a multi-channel sequence

With the campaign created and Start with Email chosen, write the first email, add variants if you want to test copy, and add the next step. The next step can be another email or a LinkedIn action.

Steps

1. After clicking Start with Email, write your email subject and body in the editor. Use Variables for personalisation.

1. Click Save.

1. Optional: click New Variant to add a B version of this email for A/B testing.

1. Click the Add Sequence tab to add the next step.

1. Choose the next action. Pick an email action (for example a follow-up email) or jump to LinkedIn actions. For an email follow-up, set the wait in days and hours, write the email and click Save.

What you see afterwards: the sequence panel lists step 1 (Email) with its variants and step 2 with its channel icon. Continue with Add LinkedIn actions and conditions to a multi-channel sequence.

Tips

• In a multi-channel flow keep emails shorter than in email-only campaigns; the LinkedIn touches carry part of the message.
• Reference the other channel lightly ("also sent you a note on LinkedIn") once, not in every step.
• Variants work per step, so you can test the email while keeping the LinkedIn steps constant.
• The same variables (lead, sender, context) and spintext are available in multi-channel email steps.

Troubleshooting

• Add Sequence does nothing — the current step is unsaved. Click Save first.
• Email step shows no delay field — step 1 has no delay; delays appear from step 2 onward.

Related articles

• Create a multi-channel campaign and choose the starting channel
• Add LinkedIn actions and conditions to a multi-channel sequence
• A/B test with multiple email variants
• Add follow-up steps and delays